Ann Summers

Ann Summers is a well-known British retailer specialising in lingerie, adult toys, and sexual wellness products. Founded in 1970, the company has grown to become a significant player in the adult retail industry with a strong presence both in physical stores and online. www.annsummers.com

Ann Summers - Digital Designer - At Ann Summers I’ve been responsible for designing assets across social, digital, content and CRM. Putting the customer journey and UX at the heart of design. Designing visually stunning communications across digital and social media platforms. Translating print designs into digital to maintain brand and visual consistency across platforms and across campaigns. Working closely with the E-com team and developers to understand the customer needs and visual communication. I have been responsible for other internal presentation and branding documents and various Events print brief designs.

360s were a key part of the design process at Ann Summers. These 360 campaigns were created for new product launches, promotions and major social events that required wide visibility. I covered all channels including Ecom, Paid Social, Affiliates, Display, CRM, Social, Connect, Till Screens, Compliance and People & Talent.

Landing Page for Our Pleasure Positivity Project

Landing Page design for Our Pleasure Positivity Project for Ann Summers. This is a stand alone page with it's own identity. There is a new person featured every month. The design brief was for it to be fresh, fun and modern. I used fun & fresh colours and illustrations throughout the page layout. Using elements from Ann Summers brand to keep brand consistency.

Landing Page design for Our Pleasure Positivity Project for Ann Summers. This is a stand alone page with it's own identity. The design is fresh, fun and modern with fun colours and illustrations used throughout the page layout. The content for this page updates every month with new images and copy.

Design of Love Island Assets

I was responsible for the design of all Ann Summers X Love Island Collaboration assets combining both brands. These assets where used on web, mobile, social media.

Instagram Stories Assets for Spotted in the Hideaway - Ann Summers x Love Island

Assets for Till Screens and Website product pages - Ann Summers X Love Island

Instagram Assets Ann Summers X Love Island

Ann Summers X Mighty Hoopla

I was responsible for creating all digital and print designs for the Ann Summers and Mighty Hoopla festival collaboration. Working closely with an external PR firm for a special influencers event. I incorporated some of the MH icons and branding to work well with the Ann Summers brand. The designs resulted in a great collaboration.

Layout with Ann Summers branding and Mighty Hoopla graphic elements which makes it a fun festival feel.

Icons for Ann Summers Amazon Page & for Connect

I was resposible for the Creation of icons for Ann Summers Amazon page to help explain more of the product functions. I also developed the new icons for the Connect redesign in keeping the new branding.

Icons for Ann Summers Amazon and product pages

Ipaper magazine for Connect at Ann Summers. Responsible for redesign and layout design.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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